Apple is reportedly contemplating the acquisition of Perplexity AI

Apple’s executives are considering of buying Perplexity AI each to get extra expertise and to have the ability to supply an AI-based search engine sooner or later, in response to Bloomberg. Adrian Perica, Apple’s head of mergers and acquisitions, has reportedly already talked in regards to the thought with companies SVP Eddy Cue and the corporate’s high decision-makers with it involves its AI efforts. It is early phases, nevertheless: Apple has but to speak to Perplexity a couple of bid, and the inner talks might not even result in a proper supply.

The executives additionally reportedly mentioned another, whereby as an alternative of shopping for Perplexity outright, it will staff up with the AI firm as an alternative. Both method, the concept is to develop an AI search engine powered by Perplexity and to combine Perplexity’s expertise into Siri. Whereas Apple has but to make a proper supply, Bloomberg says it met a number of occasions with Perplexity over the previous few months.

In Might, Cue revealed that Apple mentioned a potential Safari-integration with Perplexity whereas on the stand for Google’s ongoing Search antitrust case. Cue took the stand on account of Apple’s long-standing cope with Google to make its search engine the default on the iPhone. (In flip, Apple gets billions of dollars a year — $18 billion in 2021 — from the association.) Cue did not share any definitive plans, nevertheless, together with the potential for an acquisition.

If regulators order Apple to finish its partnership with Google, buying Perplexity would make it simpler for the corporate to develop an AI-based search engine. As well as, it might enable the corporate to amass expertise wanted to have the ability to meet up with different firms with regards to synthetic intelligence. Apple, like Meta, has been scouting for brand spanking new AI expertise. Bloomberg says it is even competing towards the Fb proprietor to rent Daniel Gross, the founding father of AI firm Secure Superintelligence Inc. The corporate does appear to want assist to have the ability to launch the AI options it needs to offer its customers. A couple of months in the past, as an example, Apple delayed the rollout of a extra highly effective Siri that was a key part of its authentic pitch for Apple Intelligence.